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Customer Service Measurement
Your customer service training efforts should involve some form of customer service measurement to determine customer service needs and the effectiveness of your customer service training efforts. First, determine the purpose of your measurement and the level of measurement you seek. For example, are you measuring the training effects on customer satisfaction and sales, or the change in service behaviors as measured by mystery shoppers or manager observation and monitoring, or by use of classroom role-play observations and knowledge tests? Use and return to this page to look at multiple approaches and resources for measuring customer service and your customer service training efforts.
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